Volume 5, Issue 9, 2015

By | August 11, 2018

Analysis of Factors Influence Online Trust: A Unified Model

Sahar Ghoreishi, Shahriar Mohammadi
Industrial Engineering Department ,K.N.Toosi University of Technology, Tehran, Iran.

Abstract – online consumer trust (online trust) is based on consumer’s perception of the website’s characteristic and its operators in e-commerce and m-commerce. However, lack of trust has been identified as a major deterrent to development of online shopping. Based on previous literature on online trust this paper will review and analyze the proposed antecedents of trust by scholars and asserts influence factors of online trust in order to increasing consumers trust. The study will suppose that scholar’s studies and revealed factors mostly resemble one another with different rate of influence in reviewed context and researched group and proposed a model for on line trust with assuming mobile commerce and s-commerce are subset of e-commerce.

Keywords-component; online trust; mobile commerce; electronic commerce; Influence Factors.



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